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Clariant Presents New Insights to Consumer Care Customers in India

Clariant Presents New Insights to Consumer Care Customers in India

Clariant, a world leader in specialty chemicals, introduced for the first time in India, its nature inspired new Active Ingredients to provide dedicated, customized support for the highly-specialized needs of the Personal Care industry at the symposium in Delhi. Clariant also highlighted the four new trends with its BeautyForward second edition, that is expected to impact global Personal Care with inspirational formulations and textures. 

At the event, the Active Ingredients team presented Eosidin™ the first solution for indoor pollution control. Indoor pollution is the accumulation of heavy metals and other materials inside your home. Eosidin specifically targeting atopic-prone skin conditions triggered by indoor pollution. The team also presented Lightening Active Ingredients - Alpha Melight, HodVital, MadeWhite, that decrease the melanin content responsible for skin color and pigmented spots. Clariant offers an array of products, that can be categorized in: Environment Protection, Moisturizing, Hair Care, Slimming, Skin Repair, Anti-aging, Lightening, Oily Skin, Soothing and Uniformization.

BeautyForward is offering market insights to stimulate new ideas for formulations, creative applications, product design and branding. Clariant's official trend guide for personal care inspiration is based on extensive on-the-ground research into lifestyle, technology, innovation and emerging cosmetic beauty products. It translates the global societal and cultural changes into personal care trends, consumer profiles, and links these with Clariant ingredients and formulations. In Clariant's inspirational trend guide 2017, second edition, the customers can discover four new trends — CUSTOM, ORIGIN, REVIVE, and BALANCE.

CUSTOM - exploration and self-discovery are helping people rediscover their individuality in increasingly globalized context with cultural homogeneity. 

ORIGIN - in a global melting pot of cultures, people try hard to look for and hold on to their own original identities while celebrating diversity among themselves. 

REVIVE - technological advances and social media are driving more communication out of like-minded individuals than ever before and BALANCE - to restore the balance in modern living is to find a way out of the routine to indulge oneself in exclusivity and life enrichment.

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